On September 16, the first looks posters of Superstar Rajinikanth’s Kabali took the social media by storm. Within few minutes, these posters went viral and the stylish designs and theme based font got great appreciation. If you wonder, who has designed them, then his name is Vinci Raj, a die-hard fan of Superstar Rajinikanth.
Vinci is completely into creating advertisements for popular brands and awareness campaigns. He has apparently won two Cannes awards for his work, ‘Talk them dead’— posters to create awareness among Bangalore people to not talk while driving, which were used by the city traffic police.
Vinci’s another work, The Good Road, an awareness campaign where bike riders can’t start the machine without wearing helmet has also got him gold award at Spike Asia 2014.
Talking about Kabali posters, Vinci said “I’m more into advertising but time to time have also worked on film posters including Attakathi and few other CV Kumar’s films. When I had met with an accident, was forced to take a break and that is when Ranjith offered me the responsibility to design Kabali posters”.
As Vinci had a break, he had to learn all the new tools and then worked fully on Kabali first look. For Vinci, posters should not be limited with aesthetics and catchy colors; it should convey the whole mood of a film. “If you look at the posters of Attakathi, it would have clearly indicated that the film talks about a Romeo who often falls in love. We had used protagonist opening his heart like a window where each slot filled with different girls and later after the release of the movie, people recalled that the posters had already conveyed the theme”.
“In Kabali, the first poster where Rajinikanth stylishly posing in a recliner is a design based one but the second poster is theme based—it depicts that despite many people trying to chain Kabali, he clearly comes out as a winner and raises above all his enemies”, said Vinci.
Vinci and his team have designed eleven posters for Kabali. Among which the first one alone is design based, remaining all will convey the basic theme and characterization of the movie. Asked him, whether Ranjith had narrated him the script, Vinci says “Yes, I know the basic plot and it has helped me a lot with the first look designs”.
Not just the posters, even the font design of Kabali had images of workers and also Rajinikanth’s face on it. There is a buzz that the film is about a protagonist, who is fighting for the working class community, when we quizzed about it, Vinci says its out and out Ranjith’s idea.
“Ranjith suggested that the font should also convey something about the movie and it was completely his idea”, said Vinci. “Ranjith is also an art student so he clearly known my thought process and he exactly knows what he wants”, added Vinci.
Sharing about his first meeting with Ranjinikanth, Vinci said “He is such a humble and down to earth person. The whole photo shoot session has completed within two days because of Superstar’s swift working style and the dedication of Ranjith’s team”.
Sharing his fan moment, Vinci said “When I first met Rajini sir, told him “Sir naa ungala paathu dhaan valarnthen, neenga siricha matum pothum”, he replied back with his trademark guffaw ‘Ayoo no problem ... no problem… let’s start’ and it was a dream come true moment for me”.
For the photo shoot, Vinci hired a Malaysian photographer Steve Koh, who is a regular in almost all him advertisement campaigns.“Most of the time, Rajini sir would bring the exact emotions within first or second take and then we understood why he is celebrated as Superstar”, explains Vinci about his experience on working with Rajinikanth.
“I guess the team will be releasing remaining posters soon and it will be definitely on a different level, watch out”, signs off Vinci Raj.